Friday, 18 November 2011

Viral Marketing Campaigns

The term “viral” describes the way a message can become self-replicating as it is picked up and repeated across the Internet. it could basically such as pictures, websites or video clips.

3 examples of films that have used viral marketing:

The Blair Witch Project (1999)

They made a viral website so people would believed that the film is based on a real story. Viral Website: http://blairwitch.com/legacy.html

Cloverfield (2008)

They made a viral website, in the website there are pictures... so people would believe that film is real.


The last Exorcism


Tricking people through Chatroulette.


www.Chatroulette.com


They make viral videos, websites and etc. because it is a cheaper way to advertise films in public.

Low budget film marketing campaign are films that have a very low amount of money to spend in the making of advertisement and  in the making of the film.


High budget film marketing campaign are films that have a very high amount of money to spend in the making of advertisement and  in the making of the film.


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