different film marketing methods and what they are suitable for

1. the marketing methods i can remember from today are:

The chat-roulette method, the last exorcism used it to trick people.

2. Today i learn that some film marketing methods are suited to particular audiences. For example: Creating a website for a film is the best suited to a film whose audience is 15 because they use internet a lot.

3.Today i have learned that some film marketing methods are suited to genres of film. For example:

having toys is best suited for a film which is from the cartoon genre because when children buys the toy, they will like the film.

having an action video game for a film which is from an action genre because once they play the game, they will be interested in the film.